As Taco Bell chief executive Greg Creed said to investors gathered Wednesday at the Morgan Stanley Retail and Restaurant Conference, “what a difference a year can make.” At this time last year, Taco Bell was fighting its way past the damage a consumer lawsuit caused to its reputation and same-store sales, Creed said. Now, based largely on the success of its Doritos Locos Tacos rollout — Taco Bell has sold more than 100 million of them in a little over 10 weeks — ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?