Fresh from a recapitalization by new owners, the TCBY and Mrs. Fields brands are heading into a year of innovative products, new franchising opportunities and building their presence in grocery stores. Tim Casey, president and chief executive of Mrs. Fields Famous Brands, franchisor of the 580-unit TCBY frozen yogurt and 337-unit Mrs. Fields cookies chains, spoke with Nation’s Restaurant News about new growth opportunities for the Salt Lake City-based company, which last month engaged ...
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