The newest Restaurant Social Media Index Top 100 ranking shows smaller brands continuing to hold their ground in social media.
Red Mango stayed in its No. 3 ranking from the first quarter directly behind larger brands Starbucks and Wendy’s. The top 5 restaurant brands from 2012’s first quarter — Starbucks, Wendy’s Red Mango McDonald’s and Chick-fil-A — held on to their positions in the second quarter, while some chains, like Subway, jumped into the top ten.
Meet the new top 100-ranked restaurant brands, based on activity in the June-ended second quarter of 2012.
Learn more on the RSMI homepage, including a breakdown of what's behind the numbers, the index methodology and a video presenting the latest insights in social media brand building. Check out the previous quarter's Top 100.
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| Company Name | RSMI Score | Company Name | RSMI Score |
| 1. Starbucks | 245.17 — | 51. Wolfgang Puck | 149.57 |
| 2. Wendy's | 212.77 — | 52. Carl's Jr. | 149.39 |
| 3. Red Mango | 208.89 — | 53. Jason's Deli | 149.06 |
| 4. McDonald's | 198.42 — | 54. Alamo Drafthouse | 148.97 |
| 5. Chick-fil-A | 191.91 — | 55. Yard House | 148.25 |
| 6. Panera Bread |
190.62  1 |
56. Pizza Fusion | 148.03 |
| 7. Chipotle Mexican Grill |
188.96  1 |
57. Chop't Creative Salad Company | 147.76 |
| 8. Taco Bell |
184.11 9 |
58. Chili's Grill & Bar | 147.67 |
| 9. Subway |
179.58 18 |
59. Pei Wei Asian Diner | 147.63 |
| 10. Firehouse Subs |
179.00 5 |
60. Romano's Macaroni Grill | 147.58 |
| 11. Buffalo Wild Wings |
177.88 3 |
61. Baskin Robbins | 147.37 |
| 12. Jimmy John's | 176.86 | 62. LYFE Kitchen | 146.68 |
| 13. Bonefish Grill | 174.59 | 63. Jamba Juice | 146.08 |
| 14. Dunkin' Donuts | 174.31 | 64. Zoë's Kitchen | 145.91 |
| 15. The Cheesecake Factory | 168.66 | 65. Wingstop | 145.28 |
| 16. Hard Rock Cafe | 168.54 | 66. Famous Dave's BBQ | 144.97 |
| 17. Arby's |
167.52 7 |
67. Anthony's Coal Fired Pizza | 144.91 |
| 18. Pizza Hut | 167.24 | 68. McAlister's Deli | 144.79 |
| 19. Peet's Coffee & Tea |
166.16 10 |
69. Cinnabon | 144.71 |
| 20. Which Wich | 165.15 | 70. Cold Stone Creamery | 144.07 |
| 21. Red Robin Gourmet Burgers | 165.03 | 71. Tokyo Joe's | 143.49 |
| 22. Texas Roadhouse | 164.76 | 72. Ruby Tuesday | 143.17 |
| 23. Whataburger | 164.38 | 73. Boloco | 142.94 |
| 24. Shake Shack | 163.87 | 74. Pizzology Craft Pizzeria | 142.86 |
| 25. Olive Garden | 163.76 | 75. Go Roma | 142.69 |
| 26. KFC | 161.72 | 76. T.G.I. Friday's | 142.42 |
| 27. The Coffee Bean & Tea Leaf | 161.48 | 77. Pacific Catch | 142.24 |
| 28. Domino's Pizza | 159.95 | 78. La Madeleine Country French Café | 142.20 |
| 29. AJ Bombers | 159.72 | 79. Morton's The Steakhouse | 142.18 |
| 30. Sweetgreen | 159.72 | 80. Raising Cane's Chicken Fingers | 141.51 |
| 31. In-N-Out Burger | 159.67 | 81. Red Lobster | 141.49 |
| 32. Boudin Sourdough Bakery & Cafe | 159.56 | 82. Le Pain Quotidien | 141.39 |
| 33. Noodles & Company | 159.25 | 83. Mellow Mushroom | 141.29 |
| 34. Tasti D-Lite | 158.62 | 84. Tender Greens | 141.15 |
| 35. Applebee's | 157.81 | 85. Orange Leaf Frozen Yogurt | 141.14 |
| 36. Outback Steakhouse | 157.51 | 86. The Counter | 141.08 |
| 37. Corner Bakery Cafe | 155.42 | 87. Jack in the Box | 141.02 |
| 38. Burger King | 155.03 | 88. Denny's | 140.97 |
| 39. Smashburger | 154.81 | 89. BD's Mongolian Grill | 140.97 |
| 40. Buca di Beppo | 154.78 | 90. Moe's Southwest Grill | 140.80 |
| 41. P.F. Chang's China Bistro | 154.74 | 91. Taco Cabana | 140.41 |
| 42. Hooters | 154.69 | 92. Popeyes Louisiana Kitchen | 140.29 |
| 43. Five Guys Burgers and Fries | 154.57 | 93. Original Joe's | 140.15 |
| 44. Wow Bao | 154.51 | 94. Boston Market | 139.75 |
| 45. Veggie Grill | 154.06 | 95. Krispy Kreme | 139.57 |
| 46. Maggiano's Little Italy | 153.39 | 96. Auntie Anne's | 139.25 |
| 47. Pinkberry | 152.61 | 97. Little Caesars Pizza | 139.18 |
| 48. Papa John's Pizza | 152.52 | 98. California Tortilla | 139.16 |
| 49. Freshii | 152.49 | 99. Quiznos | 138.91 |
| 50. Sonic, America's Drive-In | 151.96 | 100. Jersey Mike's Subs | 138.86 |
Legend: Restaurant brands that were ranked in the top 10 of both the fourth and third quarter RSMI results are shown with former rankings and arrows highlighting an increase or decrease of rank.
Source: All data provided by DigitalCoCo