A Wetzel’s Pretzels founder is poised to launch a new fast-casual pizza concept called Blaze Fast Fire’d Pizza that targets the growing niche for quick artisan pies. Rick Wetzel, cofounder and president of Wetzel’s Pretzels with his wife Elise Wetzel, developed Blaze, which has a slew of high-profile investors, including former California First Lady Maria Shriver, movie producer John Davis and Boston Red Sox co-owner Tom Werner. RELATED • Wetzel's Pretzels cofounders ...
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