When it comes to unit growth, Wetzel’s Pretzels has been a bit of a tortoise compared with some of the metaphoric hares in the snack world, according to cofounders Bill Phelps, now chief executive, and Rick Wetzel, the chain’s president. RELATED • Anheuser-Busch plans restaurant at St. Louis' Ballpark Village • Burger Lounge plans eighth unit, eyes growth • More restaurant industry growth concepts That tortoise, however, is picking up speed, said Phelps. ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?