During Ruby Tuesday Inc.’s third-quarter earnings call last week, chief executive James J. “JJ” Buettgen said the brand will focus on returning to the chain's casual-dining heritage —a move that industry watchers say is a good one. Buettgen, who took the helm at Ruby Tuesday on Dec. 1, said that the company “may have unintentionally overshot the runway” in positioning the brand toward upscale casual. “We believe the biggest strategic ...
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