Faced with declining traffic and growing competition in the midday daypart, full-service restaurants are rethinking their lunchtime strategies, aiming to entice on-the-go customers with the right blend of convenience, value and choice. Leisurely sit-down meals are no longer resonating with busy consumers, who can find a growing number of convenient and affordable options at quick-service and fast-casual restaurants as well as supermarkets and food trucks, operators said. “A ...
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