Experts and operators say restaurants need to look at the big picture — atmosphere and service, along with menus — to foster family loyalty. That family loyalty can lead to large-check repeat business, said Julie Casey, who has worked with such big brands as Outback Steakhouses and now consults on family experiences as chief executive of Radius Three Marketing. “Moms with kids going out to eat are willing to drive farther to a restaurant than other consumer ...
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