Miami-based Burger King Worldwide Inc. has named David, an advertising firm with offices in Brazil and Argentina, as its lead global agency, settling a review that began this past January, according to a report. The brand’s global chief marketing officer, Axel Schwan, told Advertising Age that David’s appointment as lead global agency was meant to establish a creative strategy for consistent messaging and advertising not only throughout the North American system but also ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:Brian Galletta(813) 627-6722Brian.galletta@penton.comorDesiree Torres(813)-627-6792Desiree.Torres@penton.com

Already registered? here.