Looking to lift the chain out of its doldrums as other “breastaurant” concepts step up the competition, Hooters’ new leadership team launched a brand refresh July 30 that upgrades the Atlanta-based casual-dining chain’s marketing, service and menu. Called Hooters 2.0, the relaunch kicked off with a new ad campaign sporting the tagline “Feed the Dream,” positioning Hooters as a place to celebrate any day or occasion. “People want any reason to ...
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