A growing number of restaurant operators are looking to duplicate the success of Taco Bell’s Doritos Locos Tacos through amped up supplier partnerships that shout out their R&D and marketing unions. Since the first variety of Doritos Locos Taco launched in March 2012, the platform, created with Frito-Lay, has surpassed $1 billion in sales, said Chris Brandt, chief marketing officer of the Irvine, Calif.-based quick-service chain. While it was not Taco Bell’s first menu ...
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