Among quick-service brands, the hamburger segment — with its prolific ad campaigns and low prices — maintains the highest average value perception, but the pizza segment has cut into that lead significantly, according to new data from YouGov BrandIndex. The consumer perception research firm found that, from July 1 to Nov. 29, the average “value score” BrandIndex calculated for the pizza category rose steadily from its starting point significantly below scores for the ...
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