Your potential customer has two brains: a left brain that handles aural words and a right brain that handles visual images.
 As your prospects drive down the road at 50 miles per hour, their two brains are assaulted by hundreds of retails signs.
 They ignore most of them.
 The few images that manage to break through the clutter usually contain what I call a “visual hammer.” Think of KFC’s Colonel Sanders, Target’s target and McDonald’s golden arches. 
 A visual ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.