August is Lobster Month at London Grill in Philadelphia. A quiet time for the restaurant, owners Michael McNally and Terry Berch McNally have found that offering specials on the crustacean delicacy can bring in more customers. Particularly popular is their “lobster bake” dinner featuring half a lobster, clams, chorizo, mussels, corn and potatoes for $19. 
 “We didn’t make any money on it last year, actually, but we got people into the restaurant,” Terry ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.