TAMPA, FLA. Checkers Drive-In Restaurants Inc. will offer Dale Earnhardt Sr. commemorative cups at most of its Checkers and Rally’s Hamburgers units as a tie-in to “Dale,” a documentary about the legendary NASCAR driver. —The 42-ounce cups, which will be available through the end of April, “will not only help to continue the Dale legacy but offer our guests, many of whom are Dale fans, the opportunity to take home a piece of the film,” said Jason Wonderly, Checkers’ sports ...
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