PHILADELPHIA Stephen Starr figured he was merely being civic-minded when he opened a retro burger stand this summer inside a renovated public square of his hometown Philadelphia. “Stephen’s whole positioning on this was he wanted to do something great for the city, to give something back,” Simon Powles, president of Starr Restaurants’ catering operation, said of the 15-foot-by-30-foot SquareBurger. “It wasn’t something he was doing for the business.”Then came the soft opening.The company had ...

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