Catering sales lagging? Change the marketing. Kelly’s Roast Beef, a five-unit chain based in Saugus, Mass., introduced Kelly’s Customized catering about a year ago and gave it wide-ranging marketing support, and now catering is the chain’s fastest-growing sales segment. Before the new program debuted, catering sales were less than $100,000. Now they’re $300,000 and growing. Here’s the first print ad for Kelly’s Customized. It appears in the current edition of Agenda Boston, which ...
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!