Chain leaders speaking to the industry’s top marketers during the Marketing Executives Group, or MEG, meeting Thursday and Friday, before the NRA Show officially kicked off, stressed that when it comes to connecting with consumers, employees are as crucial as a restaurant’s menu or marketing. Engaged team members provide the customer service most important for building repeat traffic at Yard House, Burgerville and Starbucks Coffee, the executives said. RELATED • ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.