HuHot Mongolian Grill’s store base has grown 52 percent since 2009, and its customizable, all-you-caneat signature food and service format are key to the consumer appeal fueling that growth, executives and industry observers say. Based in Missoula, Mont., the 47-unit casual-dining chain was founded 14 years ago by the Vap family, whose HuHot Mongolian Grills LLC owns six restaurants, is affiliated with nine operated by family members and franchises 32 to others. HuHot offers a ...
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