Tom Jednorowicz and Doug Reichl, co-founders and co-owners of Meatheads, are tackling the growth of their 10-unit chain with military precision. The leaders, who this year plan to open six units, are fans of Sun Tzu’s “The Art of War,” a military treatise from about 500 B.C. that they encourage their managers to read. Central to the pair’s philosophy is the document’s focus on one’s own strengths — as opposed to the heated competition they face ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.