Tom Jednorowicz and Doug Reichl, co-founders and co-owners of Meatheads, are tackling the growth of their 10-unit chain with military precision. The leaders, who this year plan to open six units, are fans of Sun Tzu’s “The Art of War,” a military treatise from about 500 B.C. that they encourage their managers to read. Central to the pair’s philosophy is the document’s focus on one’s own strengths — as opposed to the heated competition they face ...
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