It was back in the summer of 2004 when entrepreneur Bill Freeman, an admitted pizza lover, teamed up with his friend and pizza maker Francisco “Patxi” Azpiroz to bring Chicago-style pizza to the San Francisco and Denver areas. The partners knew those markets posed a challenge in that many of the residents pursue healthful lifestyles, and pizza just wasn’t always top of mind when it came to dining decisions. The question Freeman and Azpiroz asked themselves was, ...

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