This will be the year Pitfire Artisan Pizza proves that a “cool brand” that works in Los Angeles will also work elsewhere. So maintains Paul Hibler, co-founder of the fast-casual pizza concept, which has five units in Los Angeles that average about $3 million in sales. In December a sixth restaurant opened in Costa Mesa, Calif., and No. 7 was scheduled to open in Manhattan Beach, Calif., this month. Hoping to get at least four more units open in 2013, Hibler said the ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.