This will be the year Pitfire Artisan Pizza proves that a “cool brand” that works in Los Angeles will also work elsewhere. So maintains Paul Hibler, co-founder of the fast-casual pizza concept, which has five units in Los Angeles that average about $3 million in sales. In December a sixth restaurant opened in Costa Mesa, Calif., and No. 7 was scheduled to open in Manhattan Beach, Calif., this month. Hoping to get at least four more units open in 2013, Hibler said the ...
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