Like any serious fitness buff would adjust the weight on a bench press for maximal gain, Protein Bar founder and chief executive Matt Matros is reconfiguring where his eight-unit fast-casual chain puts most of its muscle in 2013. The 33-year-old, who lost 50 pounds eating the high-protein diet that drives Protein Bar’s menu, started four years ago with a “10-10-10” plan to have 10 locations in 10 markets within 10 years. But after seeing so much success in Protein ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.