Like any serious fitness buff would adjust the weight on a bench press for maximal gain, Protein Bar founder and chief executive Matt Matros is reconfiguring where his eight-unit fast-casual chain puts most of its muscle in 2013. The 33-year-old, who lost 50 pounds eating the high-protein diet that drives Protein Bar’s menu, started four years ago with a “10-10-10” plan to have 10 locations in 10 markets within 10 years. But after seeing so much success in Protein ...

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