At first glance Roti Mediterranean Grill seems like a lot of other fast-casual brands: It offers better-quality food that’s customized to order in front of diners. What differentiates Roti — and is driving its exponential growth — is a combination of authenticity, variety and the right cuisine at the right time. The choice to base Roti’s menu on Mediterranean cuisine has proven a good one. According to Chicago-based market research firm Technomic Inc., ...
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