Zoës Kitchen differentiates itself from the competition not by focusing on the traditions of a single country or region, but by embracing the cuisines of the entire Mediterranean, said Kevin Miles, president and chief executive at the Birmingham, Ala.-based brand. That broad culinary base together with one or two additions from the South — think pimiento cheese and slaw alongside feta and orzo — and a fun dining experience is expected to help propel the fast-casual ...

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