Consumers consider more than just numbers when deciding the price they are willing to pay when dining out, making menu development and pricing strategy a constant balancing act for panelists from Applebee’s, Captain D’s Seafood and Smashburger who spoke at this week’s Technomic Restaurant Trends & Directions conference. During the panel, “Pricing Strategies: Something’s Gotta Give,” executives found that consumers say they are willing pay extra for ...

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