Krystal’s “Craver Cruiser tour,” promoting the chain’s new Stacker burgers, is not only a 10-city sampling tour, but also a chance to accelerate the quick-service operator’s plans from turnaround mode back to unit expansion, chief executive Doug Pendergast said. Krystal’s recent gains in unit-level profitability over the past two years, since Argonne Capital Group LLC acquired the brand, helped the chain reverse multiyear declines in traffic and unit ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?