Some of the country’s largest quick-service brands are responding to growing competition from fast-casual upstarts by evolving elements of their service to defend their market share. RELATED • QSR chains bring the heat with spicy menu items • QSR value promotions go beyond price in 2014 • More QSR news Whether it’s more customization at McDonald’s, upgraded prototypes at Pizza Hut and Domino’s Pizza, or a newly imagined “innovation ...
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