Two weeks ago, I was talking to a friend who owns a busy Chicago restaurant. It was right at the beginning of a dinner rush. A distributor sales rep, or DSR, from a well-known company stepped between us. “Sorry to interrupt,” he said to the owner, “but I just wanted to say thanks for switching your appetizer business over to us and buying those 20 cases of pot stickers. I really appreciate it.” My buddy smiled, shook his hand, said, “My pleasure,” and the ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:BrianGalletta(813) 627-6722Brian.galletta@penton.comorEricaNamtalov(212) 204-4361Erica.Namtalov@penton.com

Already registered? here.