It feels a bit like an overnight success story. All of a sudden, in a matter of months, a heavy handful of restaurant chains — Taco Bell, Panera, Starbucks, Wendy’s and others — have very boldly launched mobile applications with ordering and payment features that promise to change the way customers interact with brands. But there is very rarely a real overnight success. Executives at these restaurant chains have worked for years to find or build the right features and ...
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