Dick Lynch was jazzed to join Popeyes Louisiana Kitchen in 2008 as chief marketing officer, even though it meant giving up his GO LLC consulting firm, which he founded after decades working at advertising agency Campbell Mithun. The brand’s Louisiana heritage, he said, made it “a rocket ship waiting to be launched,” and the chance to draw upon the flavors and traditions of the region provided Popeyes with the “guard rails” to focus menu development and ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!