Arby’s has deemed its Smokehouse Brisket sandwich its most successful new product in company history. The limited-time offer lifted year-over-year same-store sales more than 12 percent during the promotion, according to a company spokesman. The sandwich, introduced in October and available as late as January in some cases, consists of smoked USDA Choice and USDA Select brisket, smoked Gouda cheese, barbecue sauce and crispy onions. During the month-long promotion period it was part of ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.