Quaker Steak & Lube has named Greg Lippert chief executive, effective immediately.

Lippert had been the chief executive of Mazzio’s LLC, owner of the Mazzio’s, Zio’s Italian Kitchen and Oliveto Italian Bistro brands, since 2005. His 30-year career in the foodservice industry also includes a stint as chief concept officer and chief operating officer of Fazoli’s.

He will replace interim CEO Frederick Dreibholz, who filled the post since January but will return to his previous post as Quaker Steak & Lube’s chief financial officer. Dreibholz replaced John Longstreet, who resigned as chief executive and three months later became president and chief executive of the Pennsylvania Restaurant & Lodging Association.

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“Greg is a proven visionary leader, and we’re excited to have him join The Lube,” Debra Koenig, chairman of the board, said in a statement. “As we embark on our 40th anniversary, adding a leader like Greg to our team will be instrumental to our continued growth and profitability. His skill set and insight into the restaurant industry will help propel our national expansion to both new and existing markets.”

The Sharon, Pa.-based chain expects to open 11 new restaurants this year in Pennsylvania, Virginia, Ohio, New Jersey and Texas, while also making its debut in Louisiana, Michigan and Nebraska.

“It’s a great honor to join Quaker Steak & Lube as chief executive officer,” Lippert said in a statement. “I look forward to working with our leadership team and franchisee community to help further drive the company’s growth and keep the brand at the forefront of the highly competitive casual-dining sector. The brand has a loyal customer base that has become attractive to the Millennial generation.”

Quaker Steak & Lube operates or franchises more than 60 locations in 19 states and Canada.

Contact Mark Brandau at mark.brandau@penton.com.
Follow him on Twitter: @Mark_from_NRN