Tropical Smoothie Café has hired Lisa Wenda as its first chief marketing officer, the latest in a class of new executives who have joined to lead other areas of the fast-casual chain’s development, including finance and franchise growth. Most recently, Wenda was vice president of field marketing for North America at Arby’s Restaurant Group. In her 14 years in the quick-service industry, she has held marketing roles with Yum! Brands Inc., AFA Service Corporation and ...
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