Fritzi Woods, president and chief executive of the Women’s Foodservice Forum, died unexpectedly Wednesday in Dallas.

The WFF said that at this time there is no further information available about Woods’ death or funeral arrangements. The organization has asked for the respect and privacy of her family and colleagues.

“All of us at the Women’s Foodservice Forum are heartbroken over the loss of our dear friend and leader Fritzi Woods,” said Laurie Burns, WFF chair and Darden Restaurants SVP, Specialty Restaurant Group Strategic Platform & Development. “She was an inspirational leader and mentor and a powerful voice for growing the opportunities available to women in the foodservice industry. We will miss her immensely.”


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For the past three years Woods led the Women’s Foodservice Forum, the largest leadership development company in the foodservice industry. Woods and the WFF worked with the country’s largest foodservice organizations advocating for women’s leadership development. More recently she began working with the Obama administration to advocate for policies promoting gender-balanced executive teams.

Woods served as a board member for several organizations, including Jamba Juice, Ignite Restaurant Group, National Restaurant Association, BUCA and Lone Star New Market.

Update: Sept. 20, 2013  Services for Woods have been scheduled. Visiting hours are planned for Sunday, Sept. 22, from 5:30 to 7:30 p.m. at Concord Church, 6808 Pastor Bailey Dr., in Dallas. The funeral will be at 10:00 a.m. Monday, Sept. 23, at the same church.