Captain D’s Seafood Kitchen is no rookie when it comes to rebranding.The chain began its latest rebranding effort in August 2006, which was less than four years after its previous brand-revamping campaign broke in early 2003. The Nashville, Tenn.-based franchisor now has deployed a new logo, new trading name—it used to be just Captain D’s Seafood—new menu and new store design. Of course, the nearly 600-unit chain now has a new TV campaign to support the rebranding. Captain ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?