OVERLAND PARK Kan. Applebee's International Inc. hired George Williams, a former Blockbuster Inc. and ad agency executive, as chief marketing officer to replace John Cywinski, who resigned in May. Williams will be responsible for all of the casual-dining brand's advertising and marketing as well as the overall direction of the chain's food and menu strategy and research and development. He will report to chief executive Dave Goebel.Most recently Williams had been a private marketing ...
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