FATZ, the new name for the former Fatz Café casual-dining chain, has been working for months on a rebranding initiative including a new name and logo, refreshed interior and exterior looks, and a now a new menu that features a Lite Side entrée line. Showcasing some of its latest steps to Nation’s Restaurant News, FATZ vice president of marketing, Stephen Loftis, said restaurants that have implemented some of the changes have seen sales improve. The first restaurant to ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?