FATZ, the new name for the former Fatz Café casual-dining chain, has been working for months on a rebranding initiative including a new name and logo, refreshed interior and exterior looks, and a now a new menu that features a Lite Side entrée line. Showcasing some of its latest steps to Nation’s Restaurant News, FATZ vice president of marketing, Stephen Loftis, said restaurants that have implemented some of the changes have seen sales improve. The first restaurant to ...
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