Front Burner Brands is moving ahead on three fronts. The Tampa, Fla.-based company will introduce a re-branding initiative for its GrillSmith concept this summer, expand The Melting Pot chain into new domestic and international locales, and dive into the competitive burger battles in Tampa Bay with its Burger 21 brand. The GrillSmith re-branding effort will steer the chain away from its current upscale positioning and move it toward the “comfort” food category, said Mark ...
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