At first glance, a wine promotion that slashes the price of fine wine by half may seem akin to charity. Although generosity may be involved, rest assured that there are also hardheaded business motives. Restaurant operators who offer eye-popping, limited-time wine discounts are hoping to fill the house on slack nights, cause a buzz among wine aficionados and create an emotional attachment that seeds repeat patronage and future wine sales long after the prices go back up. That's ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.