It’s difficult to put a price tag on the effect of socially responsible business practices, but savvy operators nonetheless are finding such actions can be lucrative in the good will they generate. Look no further than the largest quick-service chains—Subway, McDonald’s and Dunkin’ Donuts, to name a few—and you’ll see many of them are turning their operations green and earning greenbacks as a result. As consumers grow increasingly concerned about the environment and their health, ...

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