Shimon Bokovza enjoys taking traditional themes and ideas and giving them an unpredictable twist, as his seven-unit SushiSamba chain illustrates. Melding together the cuisines, cultures and flavors of Japan and Brazil, SushiSamba now has sales of more than $40 million a year. Bokovza recently presided over the opening of the New York-based chain’s latest unit at the Palazzo hotel in Las Vegas. The casual-dining chain will celebrate its 10th anniversary in 2009. ...
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