Chain to keep prices hikes modest to build market share
Texas Roadhouse Inc. officials said the chain would stay conservative with menu price increases this year in hopes of taking traffic from competitors that are likely to take bigger price hikes. Texas Roadhouse tested a 2-percent price increase across the menu last year, but arrived at a 1-percent hike for systemwide implementation this year to hedge against expected food cost inflation of about 3 percent while maintaining or growing guest counts, chief executive G.J. Hart said in a ...
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!