Kids are lining up to ride the stationary bikes at Richard Ruby’s McDonald’s restaurant in Whittier, Calif. They also are shooting hoops on his mini-basketball court and playing on a “dance pad.” The equipment is part of a new play area Ruby installed last summer that is designed to encourage young customers to exercise more. Called the R-Gym—after Ronald McDonald—the gym replaces a more passive PlayPlace activity center.Ruby, who owns 11 McDonald’s in Southern California, ...

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