Kids are lining up to ride the stationary bikes at Richard Ruby’s McDonald’s restaurant in Whittier, Calif. They also are shooting hoops on his mini-basketball court and playing on a “dance pad.” The equipment is part of a new play area Ruby installed last summer that is designed to encourage young customers to exercise more. Called the R-Gym—after Ronald McDonald—the gym replaces a more passive PlayPlace activity center.Ruby, who owns 11 McDonald’s in Southern California, ...
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!