Though operators have been trying to tap the lucrative mom market for years, most don’t really know what today’s moms want or how best to communicate with them, according to The NPD Group.The crux of the problem is that mothers vary widely in their concerns, making it hard to pigeonhole the group into a tidy demographic, NPD found through research conducted in March and recently released in its “The Moms Report.” The report provides insight into the challenges moms face in raising their ...

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