From Wall Street to West Hollywood, operators are fighting dwindling customer traffic and courting penny-pinching guests while taking care not to cheapen their brand image or train guests to expect never-ending discounts.According to researcher and consultant Ron Paul, president of Chicago-based Technomic, many restaurateurs these days risk imprinting low-price expectations in consumers’ minds and attracting a bargain-hunting clientele they may not want as regulars.“On the other hand,” Paul ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?