Serving good food to small folk is only part of the kids’ menu equation. Operators who earn regular family patronage also know how to market their programs to the target audience. At The Greene Turtle Sports Bar & Grille, a 26-unit casual-dining chain based in Edgewater, Md., one of the most effective ways to reach families is with free kids’ meals in July and August, said chief executive J. Michael Sanford. “It’s the perfect time of year because the kids are out ...

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