Moms plan to cut down on dining out this year, and when they do go to restaurants with their families, they're more likely to choose a place that is kid-friendly and offers value, according to new research from BOHAN Advertising. David Bohan, chairman and CEO of the Nashville, Tenn.-based ad agency, said that while many moms are less open to some restaurant industry trends gaining steam with consumers as a whole — such as social-media offers, mobile marketing and ethnic flavors — ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!