Del Taco will introduce a revamped menu Wednesday with new, bolder-flavored items and more variety at value prices. The effort is the second phase of an ongoing rebranding at the Lake Forest, Calif.-based quick-service chain. The brand relaunch began in late 2011 with a remodeling program to refresh existing locations in the 550-unit chain, many of which hadn’t been touched in two decades. The first priority was upgrading facilities and beefing up operations to improve the ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.